
Have you been putting off updating your LinkedIn profile because it feels overwhelming? I get it. The good news? You don't need to overhaul everything at once. Here are three small changes you can make today that will dramatically improve your profile's visibility.
Rethink Your Headline
Your headline is prime real estate on LinkedIn, but many people waste it with phrases that get cut off in previews. Skip the "I help people..." headlines—LinkedIn only shows a short preview when people are scrolling. Instead, lead with powerful keywords that describe what you do.
For example: "Financial Analyst | Business Intelligence | Data Visualization"
This approach immediately tells viewers what you do and helps you appear in relevant searches.
Add Skills to Your Profile
Recruiters often use LinkedIn's skills filter when searching for candidates. Take five minutes to review and update your skills section. Think of it as SEO for your profile—what keywords would a recruiter use to find someone with your expertise? Add relevant skills from job descriptions in your target roles. Make it easy on yourself, you can even grab skills from your resume to add to your LinkedIn profile.
Do you still need help with your resume?
Stay Active (The Easy Way)
Here's the best part: you don't need to become a content creator to maintain an active LinkedIn presence.
Simply:
Log in for 5 minutes a few times per week
Like or react to posts in your feed
Leave an occasional thoughtful comment
LinkedIn rewards active users by showing their profiles more often in searches and feeds, keeping you top of mind during your job search.
Remember This
Small steps lead to big results. Start with these three quick changes, and you're already ahead of the game. You don't need to tackle everything at once—these small tweaks can make a significant impact on your profile's visibility.
You can speak with a career advisor to get personalized LinkedIn advice this week!